Free IP Lookup and Risk Score

Many services that offer free IP lookup and risk score cater to a variety of markets including fraud prevention, cybersecurity, and email deliverability. They use proprietary IP data collected over time to assess whether a user is up to no good. They do this by analyzing several different indicators of suspicious online behavior including geolocation, ASN (Autonomous System Number), if the IP is residential or a datacenter in origin, if the IP has been associated with masked devices such as VPNs and proxies, and more. This data is then compared against blacklists and other historical activity to come up with an overall assessment of the risk level.

Access Free IP Lookup with Integrated Risk Scoring

This information is valuable for a variety of industries but especially for credit organizations who need to make informed lending decisions and protect their investments. For example, the presence of a mobile IP address carries a higher default risk while data center IPs are frequently associated with fraudulent activities. An advanced IP reputation check can identify these indicators and alert representatives of the credit organization so they can take precautions when making a loan.

Some services go a step further than others and offer a more holistic approach to risk assessment by combining several of these metrics into one overall score. This type of service is often known as an IP score or an IP reputation score and can be found on a variety of websites. The problem is that this approach often misses the mark because it often assumes the user is a malicious actor based on a few of these metrics alone and doesn’t account for a broader context.