How to Use an Email Deliverability Checker

Whether your email gets into the inbox or goes to spam folder is a big decision, and one that can have a huge impact on your overall campaign success. There are a number of things that can influence your email deliverability checker, including sender reputation, avoiding spam traps, and ensuring that you have the correct email address for each subscriber.

Instant Email Verification: Reliable and Accurate

Using an email deliverability checker can help you get a better idea of the status of your current mail, and provide short- and long-term solutions to ensure that your emails reach your subscribers’ inboxes. The tool will also highlight a number of key metrics that are critical to your email marketing performance, such as open rates, click through rates, and bounce rate.

The free email deliverability checker from GMass, created by Ajay Goel, the founder of Gmail, is a simple, easy to use tool. This delivers a quick assessment of your email deliverability based on pre-emptive mail tests and real-time scoring for live sends. It also provides important information on your email settings, such as your email server IP, SPF & DKIM configuration, and a general assessment of your message content in the eyes of SpamAssassin. It also offers a blacklists check, which will indicate your potential presence on spam lists and alert you if there are any broken links in your message.

Another good way to keep your deliverability high is to utilize an email warm-up service like lemwarm, which will warm up your IP and senders so that you’re more likely to land in the primary inbox rather than spam folder. You should always keep your warm-up tools ON before, during, and after sending campaigns. Additionally, it’s a good idea to clean your email list regularly to remove inactive subscribers and prevent them from being placed into SPAM traps, which can negatively affect your delivery rate.